PRESENTERS
Biographies of our presenters at Digital Landscape 2009 and some further presentations around their subjects.
JOAKIM JARDENBERG
Founder and CEO, MINDPARK AB
Moderator of the event!
I have been working in the borderland of new and old media since I set up the first server on .aftonbladet.se in 1994, and seen them grow to a massive site in both numbers and attention. .I've been called a wizkid, a guru, a rebel (officially by Apple) and a pain in the ass (semi-official
and with lot's of love by Google - view full profile on LinkedIn). Always with one leg in userland, one in technology and one in the business modell I have been involved in painting the map
of the digital landscape in Scandinavia for 15 years now. And I still love it. Today a lot of my time is spent as a CEO whisperer, with an edge towards trends, knowledge and execution in the
area of digital- and social media. I'm also a small investor, senior advisor and board member in everything from startups to highly mature companies.
My current venture is Mindpark, a development agency, of which I'm the founder and CEO. Among many things Mindpark is the center of debate, development and evolution of all things media in Sweden, as we hold the 46 most brilliant personalities in our associated team.
"Joakim combines the vision of the true early adopter with the searing criticism of the constantly unsatisfied client. He will tear you apart when you do things he disapproves of, and worship you when you get it right. He is as honest as dangerous and as insightful as he is corrosive. Full frontal entrepreneurship combined .with the attitude of a military tank scorned. He has helped us to realize much about our business and given .us the advice, ideas and criticism to help improve what we do. I fully recommend him. I can assure you that you will learn something from working with Joakim. Even if it hurts." NICKLAS LUNDBLAD - European Policy Manager, Google
Distinguished members of the panel
Toon Diependaele
Channel Distribution Marketing Manager, Windows Mobile EMEA, MICROSOFT
Robert Bengtsson
CEO, SSCI PARK MEDIA AB
Mats Alders
CEO, METRONOME
Presenters at the event
MATS FRISK
Business Area Manager, CYBERCOM
MATT DION
Vice President Marketing, ELASTIC PATH
Matt Dion is responsible for overseeing marketing strategies and strengthening brand awareness at Elastic Path. Elastic Path provides a flexible Java-based ecommerce platform for enterprises and has experienced tremendous growth. For the second year in a row, PROFIT magazine listed the company in their annual ranking of Canada's fastest growing companies. Currently Elastic Path has over 200 customers worldwide including major brands such as Time Inc, Sony Ericsson, and Virgin. Elastic Path is also home to the #1 ecommerce blog in the world (getelastic.com) with more than 13,000 subscribers.
Stop customer cruelty: A closer look at why customers get frustrated buying online – breakoutsession. It's hard enough getting your customer to your website-98% percent of the people looking for your product never reach your site. But once they DO get there, you treat them like royalty, right? Wrong. Over 83% of shoppers abandon your site. Once a customer is on your site, it is your sale to lose and, unfortunately, most of the time you do. Join Elastic Path Software's VP of Marketing Matt Dion to examine the common consumer roadblocks that kill conversions and how to overcome them.
PETER SHELDON
Product Manager, ELASTIC PATH
Peter is responsible for product planning, innovation and ecommerce strategy for Elastic Path’s enterprise commerce platform. Prior to Elastic Path, Peter was a senior web analyst for JP Morgan’s institutional funds business in the UK. He started his career at Ford Motor Company and helped develop Ford of Europe’s ecommmerce strategy including the launch of world’s first new vehicle ecommerce site. Peter holds a Bachelor of Systems Engineering degree from the University of Strathclyde in Glasgow. Using social media to improve ecommerce success: Drive traffic, increase conversion rates, and influence offline sales – main presentation
Are the benefits of social media in ecommerce just hype or an essential part of doing business in today’s digital landscape? Join Elastic Path Software Product Manager Peter Sheldon for an in-depth look at a variety of social commerce activities including customer reviews, shopping widgets, questions & answers, blogs, user generated content and social communities. In this presentation Peter will go through detailed case studies for each activity and discuss how adoption can impact your online traffic generation, conversion rates, and revenue.
MALCOM OTTER
Senior Director of Consulting, KEYNOTE
Malcolm is responsible for Keynote’s Customer Experience Management Business in EMEA. He has over 13 years experience in helping clients to design and manage their online and mobile customer experiences. He has set up and managed design and research teams in Europe, Hong Kong and Australia. He has a degree in Psychology and a Masters degree in Human Computer Interaction. In recent years, he has acted as a consultant to a wide variety of organizations including IKEA, Sony Ericsson, Yahoo!, Sony Playstation, RBS, Orange and the UK National Health Service. Malcolm led one of the first teams outside of Japan to create 3G wireless products and services for Hutchison Telecoms and has written a number of articles on user centred design. Prior to joining Keynote, Malcolm was Senior Director at LBi, which is the largest web design agency in the UK. Malcolm has been working at Keynote since 2005.
Measuring Online Customer Experience – main presentation
User research meets market research in global context –break out session
What will the presentations contain?
Using case studies from Amazon, Vodafone, Avis and several UK banks, this session will focus on the business benefits of measuring online customer experience as part of a Customer Experience Management programme. Customer Experience Management (CEM) is a technology enabled online research methodology, which helps companies to maximise their site’s return on investment by quantifying the customer experience CEM enables companies to accurately measure both what people do on their site and how people rate their experience of the site. It provides the ”why” behind online customer behavior and provides business insights that help companies make the right strategic decisions for their site.
TODD PAOLETTI
Director of Product Marketing, AKAMAI
Todd Paoletti is the Director of Product Marketing for Akamai's Dynamic Site Acceleration Services, an evolving line of website performance, user experience optimization and security services. Prior to joining Akamai, Todd was Director of Online Channel Solutions at Actuate Corporation, specializing in information presentation and interface application development for consumer facing and business to business online channels. Additionally, Todd has held a variety of senior marketing, product management and business development roles at leading enterprise software and consumer technologies companies.
How Web Site Performance Impacts Shopper Behavior –main presentation
- How poor site performance leads to shopper dissatisfaction and site abandonment.
- How site richness can be a drag on the user experience
Securing the Online Channel –break out session
- The Rise and Ramifications of Attacks on eCommerce web sites
- Why sites are vulnerable and what’s motivating attackers
GUSTAF SAHLMAN
CEO, POLOPOLY
Gustaf Sahlman has a 15 year track-record of working with knowledge-intensive high growth technology companies. He brings both a business drive and a strong understanding of strategic marketing communication.
Since 2000 Gustaf has developed Polopoly from scratch to one of the world’s most exciting web content management vendors, with a number of blue-chip clients in various industries, primarily in the media industry but also in other industries where digital channels are considered business-critical, e.g. finance, telecom and higher education. Gustaf has managed to develop the company without any external funding, including having to overcome the challenges posed in the dot com crash. Polopoly was able to combine growth with healthy profit margins throughout its existence.
Prior to joining Polopoly, Gustaf was with the OM Group (now: the OMX Group) for seven years. At OM he was a member of the executive management team. Gustaf’s prime area of responsibility was to manage Corporate Communications, comprising PR, marketing, internal communication and investor relations. He planned and executed a communications strategy which succeeded in making OM known on a global scale within the financial industry as a technology-driven stock exchange pioneer. At the same time, the OM share price went from a P/E ratio of < 10 to +40.
Gustaf holds an MSc from the Stockholm School of Economics, where he has also been part of the PhD programme.
Monetizing content -moving into the future digital world – main presentation
DANIEL BJÄRNE
OMNITURE
Daniel Bjärne is managing the Nordic sales activities in Media and Publishing at Omniture. He has over six years of experience working with Search Engine Marketing and has prior to Omniture been employed at Google and founded a eCommerce startup.
Search Engine Marketing as a key part of your Marketing strategy:
Optimize Return + Less waste = More revenue – main presentation
Most organisations recognize the importance of SEM today or otherwise called Search Engine Marketing. A strategy of ‘just being there’ is not enough. In order to get seen on a Google Search and get clicked-on is not enough to optimize your marketing spend and increase conversion. Whatever industry you are in, this short introduction to the world of SEM, will allow you to see the opportunities that REALLY exist, behind landing pages, bid optimizations and behind a Google paid keyword click.
GORDON SAVAGE
Strategic Solutions Consultant, OMNITURE
Gordon is responsible for the verification of business opportunities for companies dealing with the digital channel and media as a primary channel and to work with companies in this process to establish clear business optimization opportunities.
Gordon’s focus is to verify that these business opportunities are optimized via the Omniture Business Optimisation product suite- which relates to the entire customer and product lifecycle, creating awareness, driving interest, enticing an interaction, converting to registration/sale, developing a relationship, invoking an advocacy. Omniture's vision is to change the way that companies do business on-line and help to reinvent marketing!!!
Before joining Omniture, Gordon has worked as Global Internet Marketing Manager for Volvo Cars, as a Management Consultant for digital marketing change management projects with clients such as Sony Ericsson, Vattenfall and AB Volvo and worked as Account Manager with the Nordic Digital Advertising Agency MRM Starsky (part of McCann Worldwide).
Testing your way to onsite conversion success and Targeting your way to a competitive advantage – breakout session
In today’s world of web, the key to optimizing conversion of your website relates to many different factors (for example, which target group, what place in the buying cycle, is it a first-time visitor or return visitor, i like blue v i like red, which offer, I like bold text versus i like lots of copy).
When it comes down to it, there are many choices for how we build our websites - how do we
– optimize this through testing our way to success?
– targeting our way to increased relevance?
This presentation will focus on how to develop a test strategy AND a dynamic market place for your website with relevant cases.
BJÖRN ELMBERG
Senior Web Strategist, CYBERCOM
Björn Elmberg is a senior web strategist at Cybercom, with more than ten years of Internet experience He has helped develop digital strategies for several of Sweden’s leading organizations, both traditional enterprises as well as dedicated Internet companies. Björn has gained a deep knowledge of online marketing, digital business development and current online trends. Björn also teaches Web Strategy at Berghs school of Communication.
Where does the Digital Landscape take us
– an odysse through the major trends for 2010 –main presentation
What challenges, opportunities and plain facts lies ahead? What can we do to prepare for and embrace the digital future? In this presentation we will share our observations, understandings from the trends as well as analyze the current digital phenomena, and reviewing some best practises. Your take out from this session will be a short guide on how to best capitalize on the benefits the new Digital Landscape already offers and/or will offer in the near future.